NHS poster concept 1
I used a red colour as in the focus group that i did majority people said that colours catch their eye when looking at a print advert so i chose red which is an unused colour in adverts. as well as this i chose to use a piece of fruit (an apple) to represent healthy eating as it matches the red backround therefore it will be more visually pleasing than also my survey told me that most young people don't eat their 5 a day therefore that will be a good suggestion to start that habit. I also put a QR code in it so people don't have to manually put a link in.
I made this print advert yellow because yellow is an uncommon colour that is used for posters and advertisements therefore it will be eye catching to anyone passing it. It also matches the fruit that the person is holding (a banana). As well as this i used the imagery of someone putting sweets in the bin in favour of a banana showing people that sweets are bad and fruit is good. I did the same thing i did in the first poster concept where i put the qr code in the bottom corner as well as healthy eating information place next to it.
This print advert takes the features from the other adverts with that being the nhs logo, healthy eating facts and the qr code in the corner. I used the colour green to be eye catching as its a colour uncommonly used in print adverts and previously it has worked for the NHS in the better health campaign. I used the image of an ice cream being angry as ice cream is a very popular desert and is very unhealthy and the angry face demonstrates that it is bad/evil also the alliteration of "ice cream is the enemy" makes it sound catchy and memorable.
radio advert
For this script i wanted to make it as informative as possible by including all the basic facts about healthy and unhealthy eating, I'm planning on using young voice actors to connect more to the audience for this
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