Project Rationale

This is the PowerPoint I made to help me pitch my ideas to a group of people, this PowerPoint presents my ideas and vision clearly so as to not confuse the group I was pitching to it also helps me explain and convey my ideas better as it is showing them to the audience rather than explaining to them 

The next step was actually pitching to a group of people and explaining to them my ideas for this campaign as well as showing them statistics and information on why I chose a radio and print advert as well as why I designed the print advert a certain way, I did this so they can get a grasp on my idea as well as get some good feedback for what I could improve about the campaign and change about it to make it better.

I wasn't given any criticism on my ideas therefore I don't think they need to majorly change any parts of the campaign however I think smaller changes to the concept of the print advert as well as writing a script for the radio advert.