interpreting the brief

Interpreting the brief

My project is an advertising campaign for the NHS. The NHS is the national healthcare service in Britain, founded on the 5th July 1948 it was created to give the nation free healthcare so rich people were not the only people with the right to healthcare. The NHS relies on public funding therefore the healthier the nation the more money they save as they have to fix less health problems. To keep the nation healthy they have created many advertisement campaigns to show people the positive effects of a healthy lifestyle and the negative effects of an unhealthy lifestyle. Following the Covid-19 pandemic obesity rates have risen in young people 4.5 percent therefore the NHS want to focus on this age group to encourage long term healthy lifestyles that can be sustainable and support people to avoid serious health conditions that impact everyone.

The NHS usually target old people or children and now they want to target young people between the ages of 16-20.  They reason they want to target this audience is because if people get healthier at a younger age they will be healthier in the future and will need to go to hospital less saving the NHS’ resources and funding

My initial thoughts on the project is that i am going to have to pick adverts which young people will actually notice and pay attention to. The first type of advert i am doing is a print advert, i am choosing this because print adverts can be put on social media platforms which young people use frequently and they will notice when scrolling through their social media of choice. The second advertisement i am making is a radio advertisement, I am choosing this type of advertisement because radio adverts don’t just have to be used for the radio and can be used for music streaming platforms such as spotify or soundcloud so when they listen to music they will be forced to listen to the advert before they continue listening ensuring that they hear the advert