The brief
This project is for canon, canon is a company that sell cameras and photography equipment.I have been asked to create a front cover advertorial for a magazine promoting the company and their cameras and to created either a print advert or an advertorial to go into the magazine as well. The target audience for this campaign is people between the ages of 15-25, the aim of it is to encourage brand allegiance from a young people to canon products and services.
The theme for this campaign and their new product line is "journeys". This theme is to emphasise how photography can be used creatively by itself or mixed together with design, art, and other forms of media
Initial thoughts
My initial thoughts on this project are that it is a good brief and for the brief, I am going to make a front cover for the magazine that is eye-catching and noticeable to someone buying it and make a print advert which is something that correlates to the front cover however is different as so I'm not just copying and pasting the front cover again for the magazine
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