audience research

 Survey

For audience research I made a google form and asked people questions about their lifestyles and habits this way i can target the problems in young peoples health and therefore make my campaign more affective

I first asked people how often they exercised  and majority people actually do exercise often with 28 percent exercising 1-2 times a week and another 28 percent exercising 3-4 times a week. Although 14 percent of people say they never exercise which is bad and this advertising campaign needs to help make that percentage lower

 85 percent of people don't smoke which is a good thing as that means they will have healthier lungs which means we don't have to focus on this aspect of the campaign as much however it is still an issue among young people.

When i asked how people exercised i got a varied amount of answers however a lot of them included things that people did for fun which is something I could use in the campaign to convince people to get active.

when I asked how many people ate their 5 a day 71 percent of people didn't eat their 5 a day

this is similar to another question that i asked which was if people thought they lived a healthy lifestyle and it was roughly the same ratio of answers 

this could suggest that people that believe they aren't living healthier lifestyles aren't eating their 5 a day so my campaign will need to help convince people to eat their 5 a day

When i asked people what is stopping them from living a healthy lifestyle they all gave very different answers 

although a lot of people said different things i saw motivation and laziness being a common reason so my campaign would have to be able to give people the motivation or help them get the motivation

 

the age range that i got from this survey was 16-18 which helps me target this age range in my campaign and get more young people active 

The people who did this survey are majority male this shows that men are the people that are mainly going to be watching this advert which means I could target it more towards them

Focus Group

i decided to make a focus group to get more specific answers to fully understand my audience as well as to get ideas of what would motivate them

The questions I asked for the focus group were:

have you ever been inspired to be active before and what inspired you

what type of advert influences you the most

what stops your from eating healthier

what grabs your attention in adverts

what exercise do you partake in

how does the age of the people in the advertisement affect your view on it

video of focus group-