investigation and analysis

Researching the client

The NHS , also known as the national healthcare service, is a publicly funded healthcare service in the UK, They are funded by general taxation which helps provide the nation free healthcare. The NHS was formed on the 5th of July 1948 making it so that health was available to everyone who could afford it. Since the NHS is publicly funded it can be underfunded at times so they have made campaigns to keep the nation healthy if they are healthy they will be in hospital less and if they are in hospital less, the NHS will spend less money on them, therefore, saving more money. 

Previous campaigns 

Change4Life was a campaign targeted at children to get them to eat healthier and get more active. They had characters who were 4 different coloured Claymation people, making them more appealing to children as they were not only a good cast of characters but also were bright colours. This campaign told children to eat healthier and stay active helping them live longer the as snappy slogan says it taught them what type of meals to eat and what activities they can do to stay active, they also have teamed up with Disney again making themselves more appealing to children as children tend to watch a lot of things made by Disney such as frozen or marvel movies. The poster used here uses a bright yellow background to catch the eye of young people passing by, as well as this the characters are shaped in a creative way to spell life which is memorable for anyone looking at it as it is a very unique way to use their characters  

also, the NHS has done smaller campaigns to get adults healthier such as dry January which was to get adults to stop drinking alcohol for the month of January as it will get people to save money, sleep better and increase their chances of quitting alcohol for good. The poster for it as shown here shows a choice of captivating colours such as yellow and white with black text to help the words dry January stand out

Accompanying this is a logo which shows a cup of tea with a cocktail umbrella in it showing that non-alcoholic drinks are better than alcoholic as well as being comparable as cocktail umbrellas are used in cocktails

Most recently the NHS has launched the campaign "better health" which is a campaign targeted at adults to stay healthy by eating well, staying active, drinking less and quitting smoking as this will lead to them living longer and healthier lives. They promote this by showing brightly coloured images which will catch people's attention as they will stand out.

In These images, it shows people smiling about improving their health, showing people looking at the images that it is a positive change that will be better for them. As well as that the images show the health risks of not being active and eating well letting people come to the realization that they need to improve their health. They also show examples of people doing the things in question such as the woman holding healthy food to showcase healthy eating and the man taking "steps" as in the steps to a healthier life as well as steps in walking to lose calories and stay healthier. These advertisements also have a URL to the better health website so people can get the support they need to start a healthier life also they can use it to find out. The top image uses a bright blue which will catch the eye of people passing. The man in it is walking up a step which can be a form of being active as well as this, the man is much older showing that the older generations can get active as well. These images also make use of the better help logo which helps make better health become somewhat recognisable.